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Elmar Mock is the Founder of Creaholic, but he began his career as an engineer in a deteriorating watch industry. Elmar approached top-level management within his company with an insane idea, a new way to completely innovate the industry and improve sales. Everyone thought he was crazy and his co-workers distanced themselves from him, but that turned out to be a good thing. Today\u2019s topics include:
\u25cf His experience and frustrations as a young inventor in the dying watch industry and the unique mindset he employed.
\u25cf Using examples from the natural world he highlights the diverse approaches to innovation, change, and creation.
\u25cf Gives constructive advice for those of us pushing for change, within ourselves, the organizations we work for, and the society we live in.

• 02:55 - Who is Elmar?
• 05:10 - Elmar decided to pitch the watch company he was working for an innovative idea. To his surprise, they said yes.
• 08:05 - The point of innovation is to make the impossible, possible.
• 10:50 - The watch company and the industry were suffering. They had let go 4,000 people in four years. No one wanted to associate themselves with Elmar and his friend.
• 14:25 - Did Elmar succeed? How did the project end?
• 18:45 - How did Elmar come up with the name Creaholic?
• 20:15 - How easy is to drive innovation in an organization?
• 27:05 - Elmar explains why he hates the \u2018intrapreneur\u2019 title.
• 33:20 - What has Elmar changed his mind about recently?
• 35:25 - What does Elmar do to remain creative?
• 37:35 - What does Elmar attribute his success to in life?

FULL SHOW NOTES: http://innovationecosystem.com/reviving-the-swiss-watch-industry:-the-remarkable-story-of-swatch-with-elmar-mock/