005 Dorie Clark Unicorns, Mindsets and Guy Spier

Published: March 14, 2016, 4:08 p.m.

Dorie Clark is a marketing strategy consultant, professional speaker, and author of the books Reinventing You and Stand Out. Dorie says that since we live in a disruptive economy where careers and technologies are constantly changing, we have to look at how we market ourselves in a brand new way. Dorie shares valuable stories and insights on some of the people she has encountered who are fluid in this ever-changing work environment and also shares key tips on how you can get your points to be heard by the right people.

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  • 01:30 \u2013 How did Dorie get started?
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  • 03:00 \u2013 Marketing has changed drastically in the last ten years.
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  • 06:20 \u2013 Disruption is everywhere.
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  • 07:00 \u2013 What are some of the differences in mindsets between a legacy company and a disruptive company?
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  • 10:00 \u2013 What is it about you that results in you seeing the world differently?
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  • 10:35 \u2013 Dorie talks about her friend Erica and the example she gives about guacamole Doritos chips.
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  • 13:10 \u2013 When you find something that is different about you, it could actually end up being a \u2018weakness\u2019 you
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  • 15:00 \u2013 Dorie talks about how you can use power mapping.
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  • 17:15 \u2013 How can you build a strong following around your ideas?
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  • 21:00 \u2013 Since we live in a world where careers change quickly, these are all skill sets that can help you in
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  • 21:35 \u2013 What kind of insights did Dorie Clark discover when she was interviewing people for her book?
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  • 24:35 \u2013 You need to have systems in place so you can actively focus on one thing at a time.
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  • 25:15 \u2013 What\u2019s Dorie\u2019s daily ritual? It\u2019s always different for her.
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  • 27:15 \u2013 There isn\u2019t a one-size-fits-all method to productivity.
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  • 33:30 \u2013 Dorie talks about the new book that she\u2019s writing.
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  • 36:50 \u2013 There are a lot more opportunities due to new technology.
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  • 38:50 \u2013 What has Dorie changed her mind about recently?
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  • 41:20 \u2013 What advice would Dorie give to her younger self?
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  • 42:50 \u2013 Feel free to download Dorie\u2019s free 42-page workbook on her site to help you stand out.
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FULL SHOW NOTES:\xa0http://innovationecosystem.net/dorie-clark

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