Wells Fargo: Insights that Create Emotional Connections
For Wells Fargo, winning back customer trust requires becoming \u201cmore human.\u201d What does that mean for a bank, and how is Wells Fargo doing it? Robin Beers, Head of Customer Experience Insights for Wells Fargo\u2019s commercial banking business, joins the podcast to explain. \n\nListen to this episode to learn:\n\u2022 Design thinking techniques used by Wells Fargo that spark imagination and creative problem-solving in employees\u2019 minds \n\u2022 How \u201cintegrated insights\u201d can create an emotional connection to customers and introduce diverse perspectives \n\u2022 Why getting the most out of customer data requires storytelling and synthesis