Walgreens Boots Alliance: A Beauty Business within a Global Retailer
Walgreens Boots Alliance is one of the world\u2019s largest pharmacy, beauty, and wellness retail brands. It makes a range of its own products, too. Paul Bosher, Global Head of Consumer Planning & Insights at Walgreens Boots Alliance, explains how his team serves as the voice of the consumer, holding the business to account, and helping the company grow its brand business portfolio. \n\nListen to this episode to learn:\n\u2022 Methods that WBA uses as a retailer and a manufacturer to understand shoppers\n\u2022 How to use data in combination with human understanding to launch and market new products\n\u2022 WBA products and in-store experiences that differentiate and delight in the era of Amazon\n\u2022 WBA\u2019s mission to create \u201cthe world\u2019s best insights team\u201d