Waitrose: Whats the Difference Between a Customer Director and a Marketer?
Martin George has been a customer experience and brand innovator for more than 30 years. Now, he\u2019s bringing his expertise to Waitrose, one of Britain\u2019s largest grocery retailers. He explains his role as Customer Director, the evolution of marketing, and the forces that are driving change in business and consumer behavior. \n\nIn this episode you\u2019ll learn:\n\u2022\tAdvice and best practices that George has learned in his 30+ year career\n\u2022\tHow his team and customers co-created a breakthrough innovation for British Airways\n\u2022\tWhy, increasingly, marketing is about a combination of brands, employees, service and customers\n\u2022\tHow a customer director influences an organization by acting as a customer advocate