Twitter: The Art of Influence and Discovery
It seems like everyone in the world is on Twitter. Including brands. But what works, and what doesn\u2019t? Alex Josephson knows. As Head of Global Brand Strategy, Alex and his team are helping brands to create outsized impact and get attention on the platform. He joins the podcast to describe how Twitter, and the way brands use it, has changed over the years, and what it takes to get noticed in the Twitterverse. \n\nListen to this episode to learn:\n\u2022 What sets Twitter apart from other social media platforms\n\u2022 The \u201cdiscovery mindset\u201d of Twitter users and how to tap into it\n\u2022 The promise and power of a video tweet\n\u2022 How brands are using Twitter during live events like the World Cup to engage audiences and become a part of the conversation