Tiffani Bova, Salesforce: Recovering from a Growth Stall
During the years Tiffani Bova was advising startups and Fortune 500 companies, she kept coming up against the same questions: how do we accelerate growth? And, more importantly, how do we recover from slow, flat, or even negative growth? The answers to these questions were complex, and they inspired Bova to write the best-selling book, Growth IQ, which details the ten paths to growth that any company can take. Today, Bova is the global customer growth and innovation evangelist at Salesforce and host of the business podcast, What\u2019s Next! She joins us to talk about how companies can put the systems, people, and processes in place to spot the signs of what she calls a \u201cgrowth stall\u201d early -- and the many ways companies across industries can take a customer-led, rather than a product-led, path to growth. \n\nListen to this podcast to learn:\n\u2022 Why focusing squarely on the competition can be paralyzing for companies - and what they should be focusing on instead\n\n\u2022 How McDonald\u2019s recovered from a growth stall by streamlining the menu, re-organizing the kitchen, and listening to customers who were asking for all day breakfast \n\n\u2022 How partnerships -- even the most unlikely ones -- are an important and powerful source of growth\n\n\u2022 The unintended consequences of proclaiming that you are customer-led, but not actually acting on it\n\n\u2022 Why \u201cthe fastest way to get a customer to love your brand is to get employees to love their job\u201d\n\nFor more information: www.tiffanibova.com