Scott Galloway and "The Four": Amazon, Apple, Google, and Facebook
Scott Galloway is an expert on the companies that rule our world: Google, Amazon, Facebook, and Apple. He wrote a bestselling book about it, called The Four. Galloway joins the podcast to discuss themes from the book, including how these companies rose to power, why each is so successful (and, in many ways, unstoppable), and what every marketer, brand, and business can learn from them. \n \nListen to this podcast to learn:\n\u2022 How Amazon uses capital and customer centricity as its advantage\n\u2022 How Apple tapped the luxury playbook to get to a $1 trillion market cap\n\u2022 Is the duopoly of Facebook and Google too powerful?\n\u2022 Why physical experiences and distribution will soon replace traditional advertising\n\u2022 Netflix? Disney? What company will be part of \u201cThe Five\u201d?