Rita Gunther McGrath: Whats Next for Strategy?
Author and Columbia Business School Professor Rita Gunther McGrath is a world-renowned expert on strategy, innovation, and growth. Her work has been a beacon for companies during times of uncertainty. She and Ian MacMillan created \u201cdiscovery-driven planning,\u201d a foundational idea for the lean startup methodology \u2014 and her bestselling book, The End of Competitive Advantage, is considered the definitive strategy playbook. McGrath joins the podcast to talk about how growth strategies and innovation have changed over the last few decades, how companies should be responding to these changes, and why spotting \u201cstrategic inflection points\u201d can open a world of opportunities for businesses.\n \nListen to this podcast to learn:\n\u2022 Why \u201carena thinking\u201d is an imperative and should be prioritized over industry thinking\n\u2022 What inspired the thinking behind \u201cdiscovery-driven planning\u201d\n\u2022 Why aiming for a sustainable competitive advantage is actually a disadvantage for companies\n\u2022 Why blockchain will change a lot less in the short run, and a lot more in the long run\n\u2022 How technology has opened up the \u201cmarketization\u201d of more business functions \n\u2022 A preview of McGrath\u2019s forthcoming book about strategic inflection points: how to spot them, what to do about them, and how to convince your organization to act on them