Rich Antoniello, CEO, Complex Networks: What Defines Youth Culture?
Lots of companies copy what\u2019s cool and relevant in youth culture. But what about the ones defining it? The brands that are starting -- and owning -- the conversation. Since the mid-2000s, Complex Networks has driven the cultural ethos behind hip hop, style, sneakers, music, sports, food, art, and design. With a catalogue of original content that includes shows like Hot Ones and Sneaker Shopping, licensing deals, live events, and a distribution strategy that reaches millions of loyal fans, Complex Networks is an entirely different type of media brand. CEO Rich Antoniello joins the podcast to explain just how the company does it and how Complex has an unapologetically \u201cinside out\u201d influence on what\u2019s cool now...and what\u2019s cool next.\n\nListen to this episode to learn:\n\u2022 The story behind ComplexCon and how it changed the perspective of the Complex brand\n\n\u2022 Why segmentation and fragmentation are permanent cultural shifts -- so you better embrace constant iteration!\n\n\u2022 What building a dock can teach us about increasing reach without losing credibility and authenticity\n\n\u2022 Will expertise and the \u201cmagic\u201d of creativity suffer at the expense of speed? \n\n\u2022 Why we\u2019re about to experience the biggest shift in media and advertising we\u2019ve ever seen -- and why most aren\u2019t prepared for it\n\n\u2022 Advice for those willing to \u201cattack the white space\u201d