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Companies like Disney, Nike, Amazon, and Netflix are all creating continuous relationships with customers by implementing a \u201cconnected strategy\u201d \u2014 a way to reduce customer barriers; create a better customer experience; all at a lower cost. Any company can do the same, but there\u2019s no one-size-fits-all approach. Christian Terwiesch and Nicolaj Siggelkow, professors at the Wharton School and co-directors of Penn\u2019s Mack Institute for Innovation Management, join the podcast to talk about their latest book, Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. They walk through the four primary types of connected strategies companies use today -- respond to desire, curated offering, coach behavior, and automatic execution \u2014 and why connected strategies are the future of business. \n\nListen to this podcast episode to learn:\n\n\u2022 What is a connected strategy, and what are the benefits for companies and customers alike?\n\n\u2022 The differences between the four types of connected strategies, and how and when to implement them \n\n\u2022 Why effective connected strategies can anticipate certain customer needs \u2014 sometimes before customers even know they have one!\n\n\u2022 The implications of privacy and trust when building a connected strategy \u2014 how do companies even begin to understand what\u2019s acceptable vs. what\u2019s creepy?\n\n\u2022 Challenges organizations face when designing and implementing a connected strategy \n\n\u2022 Why trust can only be earned when a company shows how it creates value for the customer \u2014 it happens incrementally over time\n\n\u2022 Examples of successful connected strategies in different industries, including health care, transportation, retail, and entertainment \n\nFor more information: www.connected-strategy.com