Metro Bank CEO: Creating Fans, Killing Stupid Rules
Metro Bank is the U.K.\u2019s first high street retail bank in more than a century. CEO Craig Donaldson, named the \u2018Most People-Focused CEO of the Year\u2019 and \u2018Most Highly Rated UK CEO\u2019, shares how Metro Bank is creating fans by promising a lot and delivering even more. \n\nListen to this episode to learn:\n\u2022 Tips for any CEO on how to communicate better, be present, and lead a customer-inspired organization\n\u2022 Why fan bases are the result of brand experiences, not advertising and sales targets\n\u2022 The long-term strategic value of nurturing and protecting culture\n\u2022 Why using a common language is so important