Mel Selcher, CMO, LinkedIn: The Changing World of Work
The world of work is experiencing a seismic shift. After the stress and trauma of a global pandemic, people are questioning how, where, and why they work. That\u2019s led to what many are calling The Great Resignation. People around the world are looking for new career opportunities as they begin to take stock of all aspects of their lives in order to find greater meaning and purpose. With 800 million global members and 50 million companies represented on its platform, LinkedIn is watching this shift happen in real time. In many ways, the platform and its users are humanizing work, and pushing companies to follow. Mel Selcher, LinkedIn\u2019s Chief Marketing and Communications Officer, joins the podcast to discuss how companies are rethinking their working models, their culture, and their values -- and what all business leaders should be doing to prepare for the future of work.\n\nListen to this episode to learn:\n\u2022 The growing influence marketers and brand leaders have on a company\u2019s ability to recruit and retain talent \n\n\u2022 How LinkedIn users are opening up to show their true selves and celebrate their vulnerabilities and, sometimes, failures on the platform \n\n\u2022 The early trends and data LinkedIn is seeing about changing jobs according to generation (e.g. Gen Z workers versus Baby Boomers)\n\n\u2022 How Gen Z is redefining what it means to be a professional and why companies need to rethink their cultures and values to align with them \n\n\u2022 The shift inside of companies to market towards talent and customers equally and why there shouldn\u2019t be a separate consumer-facing brand and the employee-facing brand\n\n\u2022 Advice for companies as they navigate the tricky boundaries between personal and professional conversation \n\n\u2022 Advice for CEOs and others on how to engage, connect, and use LinkedIn to improve their leadership