Marriott International: A Brand is a Promise
As an SVP at Marriott International, Julius W. Robinson is the global brand leader for Marriott Hotels and Sheraton Hotels & Resorts, two iconic brands. He explains why it takes a lot more than a slick advertising campaign to create a world-class \u201cbrand.\u201d It\u2019s about creating emotional connections and guest experiences that will inspire customers to make a brand their own. \n\nListen to this episode to learn:\n\u2022 What goes into being one of the \u201cMost Innovative\u201d companies in the world\n\u2022 Why personalization -- and experimenting with guest room innovations -- is the future of hospitality\n\u2022 How two former competitors, Marriott Hotels and Sheraton Hotels & Resorts, are now complementing each other under one corporate umbrella\n\u2022 Lessons in leadership from Julius\u2019 25-year career at Marriott International