Keds: A Student of Her for 100 Years

Published: April 25, 2017, 1:10 p.m.

Since 1916, Keds has a built its iconic footwear brand on understanding what women want. Keds CMO Emily Culp visits the podcast to talk fashion, female empowerment, and understanding \u201cher.\u201d\n\nListen to this episode to learn:\n\u25cf\tHow a centenarian brand stays relevant and desirable in 2017\n\u25cf\tThe nuances of understanding and connecting with modern female consumers\n\u25cf\tHow to maintain a culture of fast learning and constant testing