Kate Tellers, The Moth: Principles of Great Storytelling
Stories are the great unifier. When told well, they create a powerful connection to the human experience. No organization knows this better than The Moth. Since 1997, the nonprofit has shared more than 30,000 true personal stories in front of live audiences around the world. The Peabody Award-winning Moth Radio Hour airs on more than 500 public radio stations, and The Moth Podcast is one of the world\u2019s most listened-to podcasts. There\u2019s even three critically acclaimed Moth books, the most recent of which debuted at #12 on The New York Times bestsellers list.\n \nKate Tellers is a master storyteller, host, and director of MothWorks at The Moth, a program that\u2019s worked with companies like Google, Nike, and Ford to teach employees and executives how, through personal stories, they can communicate better, celebrate shared values, and connect with each other. Tellers joins the podcast to talk about the principles of Moth storytelling and why a great story can make us understand ourselves and empathize with others.\n \nListen to this episode to learn:\n\n\u2022 The origin of The Moth and how this female-led organization has become such a beloved platform for storytelling\n\n\u2022 Why vulnerability, authenticity, and transformation are the essential elements in a powerful story\n\n\u2022 Why \u201cspecificity breeds universality\u201d and other practical tips you can use to craft your next story\n\n\u2022 Avoiding \u201cAnd then, and then, and then\u2026\u201d and other storytelling don\u2019ts\n\n\u2022 How leaders like Melinda Gates and Al Gore effectively use stories to create change\n\n\u2022 False vulnerability, misleading your audience, and whether we can avoid the \u201cdark side\u201d of storytelling\n \nFor more information: themoth.org\nFollow MothWorks on Instagram: instagram.com/mothworks97/\n\nPhoto by Jason Falchook