Kate O'Neill: Rise of the Tech Humanist
Understanding what makes humans \u201chuman\u201d is an essential question for any company today. Especially the ones embarking on a digital transformation -- or any tech initiative. This is the subject of Kate O'Neill\u2019s book, Tech Humanist: How You Can Make Technology Better for Business and Better for Humans. O\u2019Neill, an author, keynote speaker, and strategic advisor, joins the podcast to explain why we need a new type of leader: the Tech Humanist. And why human experience, perspective, and empathy are the best guides for digital innovation.\n\nListen to this episode to learn:\n\u2022 What Best Buy, Starbucks, Apple, and Southwest Airlines get right about customer experience\n\n\u2022 Why the act of \u201ccreating meaning\u201d is so important to designing digital experiences\n\n\u2022 The trade-offs between convenience and data privacy\n\n\u2022 Why we need \u201cbenevolent business,\u201d not \u201cbenevolent robots\u201d\n\n\u2022 Why measuring a company\u2019s success based on profit alone is inherently one-dimensional\n\n\u2022 The flaws and risks in taking a tech-led, rather than a research-led, approach to digital transformation\n\nMore information on Tech Humanist: www.koinsights.com/techhumanistbook/