Jeremy Gilley: When an Idea Becomes a Movement

Published: March 6, 2019, 2:40 a.m.

It started with a filmmaker\u2019s audacious idea: establish one day of global unity, intercultural cooperation, and ceasefire. Now, 20 years later, 1.2 billion people around the world celebrate Peace Day on September 21st. Jeremy Gilley, founder of the non-profit organization Peace One Day, talks about how he turned his idea to institutionalize peace into a global movement. He also explains the organization's newest effort to launch Impact Profile, a \u201cLinkedIn for change makers\u201d that tracks and showcases an individual's positive contribution to humanity.\n\nListen to this episode to learn:\n\u2022 The story behind how Peace Day got started, confronting cynics and challenges, and the goal of getting 3 billion people to recognize Peace Day by 2025\n\n\u2022 How the Dalai Lama, Kofi Annan, Jude Law, the United Nations, UNICEF, NATO, Burger King, and others have worked to grow the movement \n\n\u2022 Why companies have the biggest role to play in fostering peace, and how they can connect impact and values with profit \n\n\u2022 Why establishing \u201ca day\u201d has the power to be the rallying focal point of a budding movement \n\n\u2022 The tangible benefits of Peace Day, like getting the Taliban to stop fighting for one day, allowing 4.5 million children to receive polio vaccinations\n\nTo learn more about Peace One Day, email Jeremy at Jeremy.Gilley@peaceoneday.org