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Is Hudson Yards the future of urban living? New York City\u2019s newest neighborhood is now home to L\u2019Or\xe9al, SAP, Blackrock, Time Warner, and Coach, just to name a few. Famous chefs are opening restaurants. There\u2019s residential space, public art, green space, retail shops, and a huge arts center called The Shed. Jeff Blau is the CEO of Related, the company behind Hudson Yards. He joins the podcast to talk about what went into the 10+ year process of planning, designing, and \u201ccurating\u201d the world\u2019s most ambitious real estate project.\n\nListen to this episode to learn:\n\u2022 How Related built \u201ccritical mass\u201d by designing areas that complement each other\n\n\u2022 The thinking that went into the Vessel, the beehive-looking experiential art piece you\u2019ve seen on Instagram\n\n\u2022 How Jeff and his team pivoted from their original marketing strategy after learning the top priority of hundreds of CEOs\n\n\u2022 Why brick and mortar retail is alive and well\n\n\u2022 The insight that inspired the first-ever Equinox hotel, and why it\u2019s primed to disrupt the hospitality industry\n\n\u2022 What\u2019s next in Related\u2019s pipeline, including new developments in London, Chicago, Silicon Valley, and Boston\u2019s Seaport neighborhood