Jaguar Land Rover: Understanding Every Customers Perspective (Even the Dogs)
Jaguar Land Rover, the UK\u2019s biggest car maker, is a global icon in luxury, performance, and style. Joanne Pearson, the company\u2019s director of global customer insights, is with us to talk about how Jaguar Land Rover runs a fine-tuned, \u201ccustomer-first\u201d machine. \n\nListen to this episode to learn:\n\u2022 Why \u201ccustomer-first\u201d is an advantage in the competitive global luxury automotive space\n\u2022 How to build internal collaborative teams around empathy for the customer\n\u2022 Practical techniques to employ for getting inside the lives of global customers