Hyatt Hotels: Knowing What to Innovate Next
Hyatt Hotels Corporation is one of the world\u2019s leading hospitality brands. Jennifer Kirby, Managing Director of Innovation at Hyatt, talks about how her team finds, tests, and prioritizes which new ideas to pursue in order to create and deliver the very best guest experiences.\n \nListen to this episode to learn:\n\xb7 How to balance customers\u2019 desires against financial feasibility and scalability\n\xb7 Why adopting technology for technology\u2019s sake is never a good idea\n\xb7 How to promote innovation ideas internally to create buy-in\n\xb7 The \u201cmegatrends\u201d on Hyatt\u2019s innovation agenda