Hasbro: A Blueprint for Play
Play is a product of our imagination and creativity. It\u2019s up to play companies to turn great play ideas into fun experiences, then get them to market, fast. And there\u2019s no bigger \u201cplay company\u201d in the world than Hasbro. It owns classics like Nerf, Transformers, My Little Pony, Play-Doh, and Monopoly. Jane Ritson-Parsons leads Hasbro\u2019s global brand and consumer teams. She visits the podcast to talk about how her team observes what\u2019s trending in consumers\u2019 worlds and works with them to design play into every part of their lives.\n\nListen to this episode to learn:\n\u2022 Why storytelling and consumers are at the center of Hasbro\u2019s \u201cbrand blueprint\u201d\n\u2022 How inspiration for new products can come from unexpected sources\n\u2022 How Hasbro stays close to consumers -- from \u201cHasLab\u201d to \u201cHasCon\u201d\n\u2022 The Alexa effect, cheating at Monopoly, and the future of play