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Innovation. It\u2019s the most overused buzzword in business. It\u2019s also a catalyst for growth. But is it possible for big companies to be truly innovative? Or are they destined for creative destruction? Gary Pisano, Professor and Senior Associate Dean at Harvard Business School, has spent his career studying and working with innovative companies. His book, Creative Construction: The DNA of Sustained Innovation, unpacks the three pillars of innovation: strategy, systems, and culture. He joins the podcast to bust the myth that \u201cbig is ugly\u201d when it comes to innovation. And he explains how even the biggest companies can be designed and led in ways that turn them into forces of transformative innovation.\n\nListen to this episode to learn:\n\u2022 The unique challenges larger companies face when it comes to innovation\n\u2022 Why culture is the \u201csoftware of the organization\u201d that drives innovation\n\n\u2022 The importance of \u201cabsorptive capacity\u201d and the influence of the outside world on innovative organizations\n\n\u2022 Underestimating the value of improving an existing technology when threatened by a disruptor\n\n\u2022 How every employee in an organization can be innovative, impact culture, and create value for customers\n\n\u2022 The problem with \u201cinnovation fatigue\u201d\n\nMore information on Creative Construction:\ngpisano.com/book/creative-construction/