David Robertson: Lego, Gatorade, and Innovation as Dating Your Customers
David Robertson, MIT Sloan Senior Lecturer, speaker, and author explains why any innovation success \u2013 whether it\u2019s a sports drink or a plastic brick toy \u2013 is cyclical and requires looking both inward, at the brand\u2019s essence, and outward, at customers.\n\nListen to this episode to learn:\n\u2022 How Lego, Gatorade, and GoPro have overcome adversity by innovating around their core brand offerings\n\u2022 The key question every brand must ask themselves before innovation\n\u2022 Why brands must look at innovation as \u201cdating not fighting" - "dating" your customers not fighting your competitors\n\u2022 How to innovate within the boundaries of the brand