Can Marketing Close the Empathy Gap?
Professor Patrick Barwise of London Business School is an expert on brand marketing, an accomplished speaker, and award-winning author. He joins the podcast to share advice and perspectives on the state of marketing today. \n\nListen to this episode to learn:\n\u2022\tHow having a deep understanding of customers increases marketing\u2019s efficacy\n\u2022\tWhy marketers need to shift their mindset away from brand differentiation \n\u2022\tWhy marketing leaders are in a unique position to close the customer empathy gap