Big Data: A Fishing Expedition on Steroids
Michael Solomon, Professor of Marketing at Saint Joseph's University, is with us to explain why marketing isn\u2019t about finding data patterns and segmentation. It\u2019s about emotions, feelings, and connecting with the human mind.\n\nListen to this episode to learn:\n\u2022\tWhy big data can sometimes mislead \n\u2022\tThe value of marketers giving up control of their brand\n\u2022\tWhy the line between consumer and producer is blurry\n\u2022\tHow consumers\u2019 desires for perfection can work in a brand\u2019s favor