418: The Psychology of a Billion-Dollar Enterprise App: Why is Slack So Habit-Forming by Nir Eyal & Ciara Byrne

Published: Nov. 22, 2021, 8 a.m.

b'Nir Eyal and Ciara Byrne of NirAndFar talk about why Slack is so habit-forming\\nEpisode 418: The Psychology of a Billion-Dollar Enterprise App: Why is Slack So Habit-Forming by Nir Eyal & Ciara Byrne\\nNir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, \\u201cThe Prophet of Habit-Forming Technology.\\u201d\\nNir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.\\nIn addition to blogging at NirAndFar.com, Nir\\u2019s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.\\nNir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).\\nNir attended The Stanford Graduate School of Business and Emory University.\\nThe original post is located here: https://www.nirandfar.com/habit-forming/\\xa0\\n\\xa0Visit Me Online at OLDPodcast.com\\xa0\\nInterested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'