Steve Bruce Discusses Media Communications and Branding
Steve Bruce has been referred to as the Dean of Alternative Fund Strategic Communications.\xa0 For 40 years, he has helped some of the top hedge funds and private equity firms navigate the tricky waters of public relations.\xa0 And in 2010, he co-founded his own public relations firm, ASC Advisors.
In this episode, Steve talks about some of the key public relations issues facing alternative fund managers \u2013 from start-ups to firms with over $100 million in AUM.\xa0 He also describes some of the historical events that helped shape manager attitudes about public relations.\xa0 In addition, Steve discusses the importance of branding and industry trends.\xa0 In particular, Steve highlights the emergence of ESG as a critical consideration for all managers and his firm\u2019s recent initiative to begin offering a specialized ESG communications service.
To learn more about Steve Bruce and ASC Advisors, please visit their website.\xa0