Reverse Retailing is Here: From Pure-Player to Omni-Channel, Lana Hopkins, Mon Purse
Recorded at Online Retailer Sydney in 2016, here we chat with Lana Hopkins, Co-Founder & CEO, Mon Purse about reverse retailing: from pure-player to omni-channel.\n\n\u2022 Stores are back! Planning for expansion using physical outlets\n\u2022 Apply digital smarts to create an innovative and complementary store experience\n\u2022 Collaborative and successful example of digital to physical success