Panel: Lesson's from retail's most effective social advertising - with Shhh Silk and Esther & Co.
Panel: Lessons From Retail\u2019s Most Effective Social Advertising \n\nSocial Marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. Unfortunately, there is no set social formula for any organisation, although it\u2019s highly beneficial to hear from those who are raising the bar on impactful content creation. This session explores what\u2019s required in 2020 to curate relevance and depth in social communication.\n\nSession Participants: \nOlivia Carr (Shhh Silk)\nTravis Wright (Esther & Co.)\nOliver Rhodes (Peoplevox)\nMarc Raco (MouthMedia Network)\n\nABOUT THIS PODCAST SERIES\nFor the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.