Building a mass customisation swimwear brand with Elle Aram, Kini Swimwear
Recorded at Online Retailer 2016 in Sydney, we chat Elle Aram, Co-Founder, Kini Swimwear about building a mass customisation swimwear brand, and managing inventory and demand forecasting.\n\n\u2022 Is Mass Customisation the holy grail?\n\u2022 Challenges to Implementation\n\u2022 Delivering Customer Value