050: The 2-step sales funnel for coaches
Achieving six figures in sales in your coaching business is easier than you think. Actually, it's way easier when you keep it simple.
In episode 50 of the Profitable Online Coaching Podcast, we discuss the coaches' two-step, six-figure sales funnel.
But before we get into the details\u2026
Do you know what a funnel is?
>>A funnel is made up of the little steps a person takes towards becoming your client. These steps can be downloading a freebie or registering for a webinar - there can be many windows into your coach funnel. The goal is to keep them moving forward to the following steps till they're ready to work with you.
>> The two-step six-figure sales funnel is the simplest, and it will take you from starting a coaching business to reaching six figures with one funnel and one lead generation strategy.
The more complex your funnel is, the longer your funnel is going to take to convert.
we also talked about...
\u25cf The sales funnel, in reality, is made up of the steps that your coaching clients take before they decide to buy from you. We call it the customer journey. It's something you need to become familiar with.
\u25cf It's important that the first step is very well attuned to your target audience. It's got to show your expertise, help your prospect understand why they need what you're selling, and how they will make it happen.
\u25cf Content should come easy. It should be the format that you enjoy. If you don't enjoy being on Facebook, do not stay on Facebook - it just won't work for you. You can create any other content and then reformat it for social media.
\u25cf It is recommended to have core content because that core content is going to go somewhere where people are going to keep finding it indefinitely. This is why you need core content.
\u25cf The second step is so simple. The important thing is just to have your call to action.