81: Sergio Fernandez De Cordova How to Use Media to Make an Impact

Published: March 9, 2016, 7:37 p.m.

It\u2019s not just about someone telling us to go do something, they need to be part of it, they need to own it.\nI believe that art can change the world, and it is empowering and inspiring to meet people who feel the same way. That\u2019s why I\u2019m excited to have\xa0Sergio Fern\xe1ndez de C\xf3rdova on the show today. Sergio and I met at Summit Series this past year, where we had some awesome conversations about changing the world and making an impact through art and media.\n\nSergio is the founder of Pvblic Foundation, an organization that focuses on creating change through media. He works in pretty much every media outlet that you can think of, using all these different mediums to do good and create positive change in the world. The foundation has had some huge projects, including the It\u2019s On Us Campaign, where they worked with the White House to create a campaign to raise awareness about and stop sexual assault.\n\nListen in to today\u2019s episode to hear Sergio talk more about founding Pvblic, his work with the White House, and the Media for Social Impact Summit. You\u2019ll be inspired by Sergio\u2019s belief in media and its ability to change the world. Sergio is an amazing human with a brilliant mind who is really making waves in this world right now and having a major impact, and I think you\u2019ll be inspired by our conversation.\nThere\u2019s no amount of money that can buy the feeling of knowing that you\u2019ve helped somebody.\n\nSome things we learn in this podcast:\n\n \tWhat is Public Foundation [3:05]\n \tHow he worked with the White House [4:20]\n \tThe mission and vision of Public [10:00]\n \tWhat is the Social Impact Summit [11:05]\n \tWhen he decided to move to American from Peru [14:45]\n \tHow he redefined billboards [17:30]\n \tWhere his desire to create an impact came from [21:40]\n \tThe power of media [26:25]\n \tOur generation\u2019s power [29:45]\n \tHow he prepared for his Ted Talk [34:05]\n \tWhat it took to create his foundation [42:30]\n \tHow his other company connects the private sector to the public sector [44:00]\n \tWhy he wouldn\u2019t change anything about his youth [54:25]\n\nLinks mentioned:\n\n \tCheck out It\u2019s\xa0On Us\n \tLearn more about Sing for Hope by Monica Yunus\n \tCheck out the Media for Social Impact Summit\n \tWatch Sergio's Ted Talk\n \tMusic Credit: Lament by Tekvision\n\nConnect\xa0with Sergio\xa0Instagram\xa0|\xa0Twitter\xa0|\xa0Website