"I took one of my favorite pictures of all time with just myself and the subject, and that\u2019s something I\u2019m always trying to chase to get back to."\n- Jeff Lipsky\nWelcome back to ONKEN RADIO, the podcast where we explore the body, mind, and soul of the creative entrepreneur. It\u2019s my goal to help you take your creativity, business, and life to the next level. I\u2019m so glad you\u2019re joining me on this journey.\n\nToday, I\u2019ve got an extra special guest for you. He\u2019s a personal creative hero of mine, and his work has massively inspired me in my own career as a photographer and creative entrepreneur. He\u2019s an absolute master of the craft of photography, a creative genius, and also just a really nice guy.\n\nHis name is Jeff Lipsky, and he\u2019s here today to teach you how to build a creative career and a life that you love. Let me just give you a little preview here:\n\u201cYou don\u2019t want to get stuck on, \u2018Well, I can lean back and shoot this way. Or maybe I should shoot this way.\u2019 \u2026 You\u2019ve got to find yourself. You\u2019ve got to stay true to what you like and your aesthetic. \u2026 It should always be shooting something that you love; it should never be about money. \u2026 It\u2019s easier said than done, but it should always be that [you] love taking pictures.\u201d\n- Jeff Lipsky\nIt\u2019s so true. Whatever your medium, whatever your craft, it is essential that your creative projects \u2014 at their core \u2014 are true to you. When you\u2019re being your true, authentic self, that\u2019s when artistic genius happens.\n\nAnd you guys, that\u2019s just a little taste of the wisdom Jeff has to offer. We\u2019re about to dive into a ton of knowledge taken from a decades-long career in art and creativity. Jeff knows how to build a life you love by working in a creative industry. And today, he\u2019s going to give us his top three things you\u2019ve got to have to make a career in art. I know you\u2019re not going to want to miss that, so let\u2019s go!\nWho Is Jeff Lipsky?\nJeff Lipsky is a photographer. Honestly, it\u2019s tough to put him into a more specific category than that, because he shoots just about everything. If you can think of a celebrity, chances are Jeff\u2019s photographed them. He\u2019s photographed Ellen Page, Adrien Brody, Tony Hawk, Michael B. Jordan, Zac Efron, Emma Stone \u2014 you name them, Jeff has shot them.\n\nBut he\u2019s not just a celebrity photographer. If you can think of a top magazine, Jeff\u2019s probably shot for them too. He\u2019s worked with People, Vanity Fair, Vogue, and Outside. He\u2019s also shot for companies like Chase Bank and Oakley. He\u2019s a prolific creator, and he knows how to bring his personal aesthetic of lightness and warmth to whatever project he\u2019s working on.\n\nAnd all that is insane, right? Jeff gets some of the coolest assignments. But one of Jeff\u2019s most inspiring projects is actually his most personal. He has a photo series of images of fathers with their sons. As a father himself, Jeff loves the special moments that happen when fathers share their passion and wisdom with their sons, and he takes beautiful photos that capture those moments.\n\n(By the way, you can \u2014 and should \u2014 check out all these different projects on Jeff\u2019s website here.)\n\nJeff has built a broad career, but guess what? He started out as a fly fishing instructor. It sounds ridiculous, but it\u2019s true. Jeff didn\u2019t graduate from college and immediately jump into the world of professional photography. He had to start at the bottom and work his way up to the beautiful artistic life he\u2019s living now.\n\nAlong the way, Jeff\u2019s picked up some pretty great wisdom that he can sum up in just three words:\n\u201c... To me, there\u2019s three words in photography \u2014 and [they apply] to a lot of creative arts and [they\u2019re] in this order \u2014 it\u2019s timing, tenacity, and talent.\u201d\n- Jeff Lipsky\nToday, Jeff and I are unpacking those three words and uncovering what they mean for entrepreneurs like you \u2014 artists working to build creative careers. I know Jeff\u2019s advice will be as incredibly helpful for you as it has been for me, so let\u2019s dive in.