Generosity is less like an arrow and more like a boomerang: it has a way of coming back to you.\nWe all know business savvy is valuable, but it can only take you so far. The most successful businesses\xa0in the world put people first, whether that means members of their own team or anyone\xa0around the world.\n\nIn this interview, I\u2019m talking with Dale Partridge about his new book, People Over Profit. In it, he writes about the value of people, as well as values like generosity, transparency, accessibility, and vulnerability. Not only are these Dale's values, but they're the values of successful, conscious businesses. I love Dale\u2019s personal approach to business and how he isn\u2019t scared of\xa0inevitable\xa0growth and evolution.\n\nAs an added bonus, Dale is offering a giveaway ShopTalk listeners. Listen through to the end of the episode to hear Dale tell you how you can enter. If you're ready to start now, here is how it works:\n\nUse this link to buy your copy of\xa0People Over Profit. You will then immediately receive the following bonus material:\n\n \tPeople Matter by Dale Partridge ebook\n \tA private podcast\n \tThree coaching video lessons\n\nThank you so much for listening to this episode. Let\u2019s go.\nFind out what you\u2019re doing that\u2019s not you, kill it, and bury it in your backyard.\n\nSome things we learn in this podcast:\n\n \tHow failure at his first venture pushed him harder [6:45]\n \tBlending\xa0purpose and profit [8:10]\n \tThe stress of running a business like Sevenly [10:30]\n \tWhy companies that value people over profit are successful [13:40]\n \tThe guilt-free buy in experience at Sevenly [15:50]\n \tHow shifting his focus away from money and towards helping others made him successful [18:15]\n \tHow to use\xa0an empathetic, authentic marketing technique [20:30]\n \tHow to manage multiple social media accounts [24:15]\n \tThe business model for his personal brand [25:05]\n \tMaking a life vs.\xa0making a living [27:20]\n \tWhat valuable lessons from kindergarten can be used to be successful in business [31:30]\n \tOn not letting the past dictate the future of capitalism [33:00]\n \tHow he uses the golden rule in business [34:20]\n \tThe difference between being common and being normal [37:45]\n \tWhy he follows the mantra: hire slow, fire fast (but don\u2019t fire rudely) [40:25]\n \tWhy you shouldn\u2019t call your team your family [43:30]\n \tWhy you can\u2019t have transparency without accessibility and vulnerability [45:00]\n \tHow social media is the highlight reel of our lives and companies [49:00]\n \tHow to shift with the market without changing who you are as a business [50:10]\n \tThe appeal of projects that have an end [51:10]\n \tMoving towards working with his hands in the outdoors and away from tech [51:40]\n \tWhat is at the core of generosity? [54:10]\n \tHow to apply his people over profit philosophy as a single person or small operation [57:10]\n \tWhy it\u2019s good to dive back into tradition and simplicity [1:01:00]\n\nLinks mentioned:\n\n \tCheck out Dale's new book:\xa0People over Profit\n \tFind out more about\xa0Sevenly.org\n \tRead\xa0It\u2019s Lonely at the Top\n \tTurn your dream into a reality with\xa0Startup Camp\n \tMusic Credit: Empyrean by Glimmer\n\nConnect\xa0with Dale:\xa0Facebook |\xa0Instagram\xa0|\xa0Twitter\xa0| Pinterest |\xa0Website