"When you expect nothing, everything comes to you."\nWelcome back to ONKEN RADIO (previously NION Radio) the podcast where we explore the body, mind, and soul of the creative entrepreneur. It\u2019s my goal to help you take your creativity, business, and life to the next level. I\u2019m so glad you\u2019re joining me on this journey.\n\nToday\u2019s guest is a creative entrepreneur who helps organizations and individuals increase productivity by expressing their creativity.\xa0\n\nHis name is Srinivas, and he\u2019s here today to teach you how to practice your creative art effectively. He believes that producing a high volume of work and being process-oriented are two of the fastest ways to accelerate your progress.\xa0\n\nThink about people who have risen to stardom \u2014 it isn\u2019t just that one thing they did that put them in the spotlight, it was the years and years of practice and putting themselves out there that created that opportunity.\xa0\n\u201cWe don\u2019t see any of these things because they\u2019re so buried by stardom that you forget that, wait a minute, this person has created a large volume of work probably as an actor, been on thousands of auditions, potentially appeared in hundreds of films that you never see, until suddenly they have this one moment in the spotlight that catapults them. What people don\u2019t see is that everything they had done up until that point was practice and preparation.\u201d \u2013 Srinivas Rao\nI loved the metaphor he used from author Neil Gaiman about creating a large volume of work: that basically it\u2019s like putting lots of messages in bottles out to sea and eventually one comes back or washes up on the shore and reaches the person it was meant to reach.\xa0\n\nThese are just a few of the many gold nuggets that Srinivas has to offer. We\u2019re about to dive into a ton of knowledge taken from a decades-long career in creating content. Srinivas knows the systems and processes needed to be more creative, and today, he\u2019s going to give us his top process hacks so you can focus on what you\u2019re good at \u2014 creating. I know you\u2019re not going to want to miss this, so let\u2019s go!\nWho Is Srinivas Rao?\nSrinivas Rao is an Indian-American author, speaker, and entrepreneur who helps creatives become more productive and efficient in their work. His book, The Art of Being Unmistakable is a #1 Amazon bestseller that discusses how to stand out in a world flooded with talent and noise to be unmistakable. In order to do this, you must take risks and cross lines both personal and professional. \u200b\u200b\n\n(By the way, you can \u2014 and should \u2014 check out his books as well as his Unmistakable Creative podcast at his website here.)\nParadigm Shifts for Creatives\nCreatives have always had to pivot when new technology has come into the spotlight, and today is no exception. An interesting paradigm shift is happening where artificial intelligence is being used to create things that originally only humans could create before. Resources that used to be in the hands of only huge corporations are quickly moving into the hands of the common person. AI is definitely speeding up the ability for people to do things, but according to Srinivas, creatives don\u2019t have to fear that AI will take over completely.\xa0\n\u201cIt\u2019s not going to replace humans, and it\u2019s not magic. I think we\u2019re headed into one of the most prolific periods in history for people who want to be creative. There\u2019s never been a better time, which is ironic because we have tools that enable us to be more creative than we\u2019ve ever been, but the very tools that have facilitated so much creativity have also inhibited it at the same time.\u201d \u2013 Srinivas Rao\nAnother paradigm shift we discussed is the power distribution for media creators. Not long ago, only big radio stations or big broadcast networks had the power to disseminate information, but now anyone can use a platform to share information or have a podcast. It\u2019s only a matter of time, according to Srinivas, that the playing field becomes completely level.