136: James Goldcrown How to Create a Brand Out of Your Art

Published: Feb. 15, 2018, 8:59 p.m.

I\u2019m very lucky that I get to do something that has a simple message but reaches so many people.\nToday I\u2019m talking to returning guest James Goldcrown. I had him on in the early days of Nion Radio but James\u2019 path has changed since then. These days he is known for the creation of the Love Wall. If you live in New York or L.A., you\u2019ll recognize his murals because they\u2019re everywhere and they give off this amazing vibe of love and positivity. His amazing layering of brightly colored hearts have gained him recognition that has led him to collaborations with TOMS Shoes, Sephora, and recently Rag & Bone.\n\nJames and I talked about his journey since our last conversation, the creation of the Love Wall, and how he has gone about turning it into a brand with global recognition. Plus he shares how he has used the murals and social media to create a brand presence and a wider reach.\n\nSpeaking of collaborations, I have also just released a special collection of crystal necklaces in collaborations with Made in Earth. I designed these pieces with different stones that all have their own unique energy and meaning. I have been working on these for a long time and I am excited to get them out in the world, so please go check them out.\nThe second you can be comfortable with who you are and what you are, everything else falls into place.\n\n\nSome things we learn in this podcast:\n\n \tHow the power of social media launched James\u2019 work [4:45]\n \tHow James got his first legal mural job [8:20]\n \tJames doesn\u2019t believe in business cards anymore [10:55]\n \tJames\u2019 Instagram tips [11:50]\n \tWhy it\u2019s important to do pro bono work and raise awareness [12:40]\n \tArt is a universal language [16:35]\n \tWhen James\u2019 Love Wall became a brand [17:30]\n \tHow James got his first collaboration with TOMS Shoes [23:10]\n \tStop talking and start doing [30:00]\n \tWhat James learned from TOMS [31:10]\n \tHow to broker a collaboration deal [33:45]\n \tJames\u2019 plans for the future involve inspiring social change [37:00]\n \tHow your personal journey aligns with your creative journey [42:00]\n \tWhat a normal week looks like for James [44:10]\n \tHow he got to do Kygo album cover [50:20]\n \tJames\u2019 book recommendations [55:10]\n\nLinks mentioned:\n\n \tGet your hands on one of my Made in Earth necklaces\n \tCheck out my previous interview with James\n \tRead Deep Work by Cal Newport\n \tRead Don't Step on the Lines by Ben Richards\n \tRead The Fantastic Mr. Fox by Raold Dahl\n \tListen to Pharrell\u2019s podcast I Am Other\n\nConnect\xa0with \xa0Instagram\xa0|\xa0Twitter\xa0|\xa0Website