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b'Canada is now the sixth-largest music market in the world\\u2026only the US., Japan, the UK, Germany and France are bigger\\u2026not bad, considering that we\\u2019re living right next door to the biggest exporter of popular culture in the known universe\\u2014and considering that unlike Japan, Germany and France, most of our domestic music industry isn\\u2019t isolated and protected because of language\\u2026\\n\\nI mean, the whole world consumes English-language music\\u2026what\\u2019s the market for Japanese music outside Japan?...or German music outside of Germany?...\\n\\nThen there\\u2019s the matter of population\\u2026of those top six nations, Canada, with 36 million people, has the smallest number people\\u2026compare that to 66 million in both the UK and France and 83 million Germany\\u2026\\n\\nCanada also exports far more music to the rest of the world than we should\\u2026every year, the export numbers grow bigger and bigger thanks to stars like Drake, The Weeknd, Justin Bieber, Alessia Cara, Arcade Fire and a long list of artists that came before: Alanis Morrissette, Sarah McLachlan, Celine Dion, Shania Twain, Rush, The Guess Who and dozens and dozens of others\\u2026\\n\\nAnd maybe most important of all, Canada has a super-strong domestic market\\u2026Canadians listen to and support Canadian music\\u2026and the country tends to be very proud of its homegrown talent\\u2026just look at the national outpouring of affection for The Tragically Hip in the summer of 2016\\u2026\\n\\nBut it wasn\\u2019t always this way\\u2026there was a time when \\u201cCanadian music\\u201d was a synonym for \\u201csubstandard\\u201d and \\u201cnot very good\\u201d\\u2026Canadians went out of their way to avoid Canadian music\\u2014unless it had received a stamp of approval from music fans in the United States\\u2026that was the only form of validation the country would accept\\u2026\\n\\nThat attitude is pretty much extinct now\\u2026and the roots of our current musical nationalism can be traced back to the days of the alt-rock 90s\\u2026\\n\\nThis is chapter 8 of our look at that decade\\u2026let\\u2019s call it \\u201cThe CanRock Revolution\\u201d\\u2026\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'