The 00's Part 3: The Return of Rock
In times of crisis, we start to look for a leader, someone who can get us out of trouble\u2026this is a trope of every comic book universe movie and half all the action-adventure stuff\u2026\n\nBut it\u2019s true\u2026when things are bad, we first look to people with experience, with knowledge, with strength to lead us away from whatever is wrong\u2026\n\nThere was a lot of this sort of talk among rock fans at the end of the 90s\u2026pop, electronica, and hip-hop had taken over\u2026rock itself had fallen into the doldrums and every fan was hoping, praying that someone or something would come along and inject new life into the genre\u2026\n\nAnd as hopeless as some people felt at the time, sometimes you just gotta be patient\u2026a couple of things inevitably happen when it seems that rock is on the ropes\u2026\n\nFirst, a new generation of young people decide to take matters into their own hands and kick-start things themselves\u2026we saw this with the indie rock revolution that started taking hold in the very late 90s and then exploded for the next decade\u2026\n\nSecond, trends and cycles in music and demographics inevitably start to work in favour of the music you like\u2026for the previous 50 years, when rock was on the descent, pop was on the ascent\u2014and vice versa\u2026in the early 2000s, it was time for that polar shift in the public\u2019s tastes\u2026\n\nAnd third, sometimes the old guard needs a little time to catch their breath, to take the lay of the land, and to figure out what their next moves should be\u2026and if they do it right, their careers move into a new phase, a new act\u2026\n\nThis exactly is what happened in the first half of the first decade of the 21stcentury\u2026and the results were amazing\u2026this is the history of the oughts, part 3: the return of rock\u2026\nLearn more about your ad choices. Visit megaphone.fm/adchoices