23 Points About Streaming: Part 1
Once upon a time, all music was sold to us on pieces of plastic\u2026we had to travel through time and space to hand over hard-earned money to purchase those pieces of plastic\u2026and there was a financial limit to the amount of plastic we could buy\u2026bloody things were expensive\u2026\n\nPart the reason they were expensive was because baked into the purchase price was our ability to listen to that music an infinite number of times without ever having to pay for it again\u2014unless of course you wore it out, damaged it, or somehow lost it\u2026\n\nIt was hard to share this music, too\u2026you could make a copy on tape, which took a long time\u2026later, you could burn a cd, which was quicker but still took effort\u2026and the ring of people with which you could share something was fairly limited\u2026again, we\u2019re dealing with issues of time and space\u2026\n\nWhat else can we say about the old days?...cost aside, our access to music was limited\u2026we could only buy what was available in the store\u2026and the store only stocked what it could acquire from a limited number of record labels\u2026and only a very tiny percentage of people who made music had deals with record labels\u2026\n\nIn other words, the supply of music was severely constrained\u2026that\u2019s another reason for the expense\u2026there were many, many filters a song had to pass through before it even had a chance to landing in a record store\u2026this created an artificial scarcity of music and the channels through which you could access the little that was available was limited and tightly controlled\u2026\n\nWow\u2026.from where we are today, that sounds positively medieval, doesn\u2019t it?...now it\u2019s all about streaming, the ability access virtually any song ever recorded from everywhere on earth with just a few poke at your phone\u2026and the price?...free\u2014or something very close to it\u2026\n\nThat\u2019s all that most people know about how streaming works\u2026but if you\u2019re listening to this program, you probably need to know more about what we\u2019ve all got ourselves into\u2026here\u2019s a deep dive into the whole business of streaming music, part 1..\nLearn more about your ad choices. Visit megaphone.fm/adchoices