Interview with Swire Ho
Swire Ho runs a promotional products company called Garuda, named for the guardians of The Buddha. What\u2019s so special about a \u201cswag\u201d guy? Well, HE is. And so is the way that he thinks about doing business. In this podcast, you\u2019ll learn how this sound-engineer turned CD duplicator turned promotional products producer engages in business. Hint - it\u2019s intentional and it\u2019s focused on creating unique experiences Business advice that stands out from this podcast: Start with: What are you hoping to achieve? And I believe that we should start each day that way, not just when we\u2019re thinking about creating a promotional product. Next: Plan your marketing calendar. Know what events you\u2019re holding and buy in the off season. Don\u2019t be afraid of crazy ideas! Swire\u2019s favorite kind of customer comes to him with: \u201cI have this crazy idea, can you help me?\u201d If you\u2019re thinking promotional products, consider: what item will your audience not buy themselves but will use every day? There\u2019s so much more here, from pareto\u2019s law to getting referrals. You have to listen in. Find Swire on LinkedIn at Swire Ho And visit www.GarudaPromo.com for gifts for every stage of the customer\u2019s journey Thank you for listening to One Sharp Sword! Be sure to also check out Wednesdays With Wayne for quick, fun, and inspirational mid-week reading. www.WaynePernell.com/blog