Small Businesses Can Gain From Coming Digital Ad Spending Transition From Google to Amazon
There are a growing number of signs pointing to a shakeup in how marketers are allocating their digital advertising budgets. Now to be sure Google and Facebook are still the top destinations for those ad dollars. But more and more you\u2019re hearing about big brands beginning to switch as much as 50-60% of their budgets to Amazon.\n\nWith Amazon having a lot of momentum in the digital ads business, I had to pull in my Watching Amazon partner and ecommerce expert John \u201cColderIce\u201d Lawson to talk about what he\u2019s seeing in this area, how teens shopping is changing the digital ad spending equation, and what impact this shift might have on small businesses.