Paul Pedrazzi of Salesforce: 2 crucial elements for CRM success with SMBs are Simplicity and Emotion
We had a chance to sit and talk with Paul Pedrazzi, SVP of Product for Salesforce\u2019s SMB focused product, Essentials. We wanted to hear how Salesforce\u2019s approach to the small business market is evolving, the commitment Essentials has from the executive team to provide SMBs with the products and services they need to succeed, and also hear how Essentials, which operates as its own business within Salesforce, is changing the look and feel of the company\u2019s enterprise offerings \u2013 and even how the company engages customers overall.