Nicole Sult of Lippert Components: In 2 Years CRM Helped Double Efficiency, Grow 60% Year Over Year
Nicole Sult, Director of Customer Service for growth award winner Lippert Components, shared with me the role CRM, in particular Salesforce, played in the explosive growth the company has enjoyed over the past two years. Below is an edited transcript of our conversation. To hear the full interview see the video and the embedded SoundCloud player below.