Mathew Sweezey: When the media environment changes, the definition of marketing must change with it
According to Mathew Sweezey, Director of Market Strategy for Salesforce and author of The Context Marketing Revolution, individuals become the largest creators of noise in the marketplace \u2013 surpassing brands - and will \u201cremain the largest creators of noise until the end of time\u201d. And what has happened since then and continues to happen at an accelerated rate is something you ignore at your own peril, as what worked in marketing yesterday might not work for you tomorrow. And even that might not work for you the day after that.\n\nI had a great LinkedIn Live conversation with Sweezey to go over a few main themes he covers in the book, along with a few current topics that are already changing the marketing game from what it was in the very recent past.