Kira Wampler of Lyft: Even as Disruption Occurs Changing Behavior Can Be Challenging
Kira Wampler has had a varied career in marketing. From her early days helping Intuit build its social media presence, to helping startups like Lytro and Trulia get off the ground. To now, in her current role as CMO of ride sharing company Lyft.\n\nKira shares with us how why she prefers to think of marketing in terms of experiences, and why it\u2019s critically important for her to communicate with as many customers as possible. And how the speed and disruptive nature of today\u2019s business climate provides challenges, but also great opportunities to modern marketers.