Keri Gohman of Xero: Automation and AI Help Accountants Provide Advisory Services SMBs Desire
I caught up with Keri Gohman, President of Xero Americas, after her keynote at Xerocon 2018 yesterday right here in Atlanta. One of the themes of her presentation centered on how automation will free accountants from the time-consuming but important tasks of collecting and processing data, allowing them to focus more of their time on more valuable advisory services \u2013 services small businesses want them to provide. And artificial intelligence, coupled with automation, is providing accounting advisors insight into creating their own specialized niches that can provide additional opportunities for growing their businesses while providing their customers with more reasons to stay customers longer.