Joe Pine - If you didnt create a memory it wasn't an economically distinctive customer experience
If you\u2019re in business today \u2013 and even if you aren\u2019t \u2013 you can\u2019t go too long without hearing, reading or talking about customer experience, and more broadly the experience economy. That wasn\u2019t always the case. In fact it wasn\u2019t until Joe Pine and his co-author James Gilmore introduced us all to the term experience economy in a 1998 article, then authored the seminal book The Experience Economy a year later. And things in business really haven\u2019t been the same since.\n\nRecently my CRM Playaz co-host Paul Greenberg and I had the pleasure of having Joe Pine join us for a LinkedIn Live conversation on how the ideas put forth in the book have evolved over time, and how companies have done putting those principals in the book into action \u2013 especially over the past few turbulent years.