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Data is seemingly coming from every interaction, from every direction, from a growing number of channels, while using a growing number of devices\u2026 and it\u2019s coming nonstop. This presents a great opportunity for companies to understand what customers and prospects need and what at levels unimaginable only a few short years ago. And while that\u2019s sounds great, trying to pull all that data together in order to make the best use of the information coming from all that data is no easy task. In fact it\u2019s incredibly difficult unless because most of the system businesses have been using over the years weren\u2019t meant to specifically handle that task. Which is why Customer Data Platforms (CDP) were created and have grown of great importance over the last six years or so. But over those years there has been some apprehension and confusion about where CDPs fit and how they compare with other applications organizations depend on like CRM.\n\nBut it feels like some of that confusion and apprehension over what CDP is and what it does has been dissipating at an accelerated pace over the last year or so, as more interactions go digital. And to get more insight into the current state of CDP and how it\u2019s being used in businesses today, I recently spoke with David Raab, founder and CEO of The CDP Institute, and to all in the industry the preeminent thought leader on the subject.