Adam Blitzer of Salesforce: We crammed 5 years worth of digital acceleration into the past 5 months

Published: Oct. 23, 2020, 2:49 p.m.

Late last month Salesforce introduced Digital 360, combining their Marketing, Commerce, and Experience Clouds with some new components to help companies accelerate their digital transformation efforts with respect to customer engagement. And earlier this week I had the pleasure of having a LinkedIn Live conversation with Adam Blitzer, EVP & GM, Digital for Salesforce, to talk about how the coronavirus is affecting digital transformation efforts and causing foundational changes to companies will need to engage customers and prospects long after the pandemic is over.